CUPERTINO, CALIFORNIA — Apple has officially kicked off a new era under CEO John Ternus at its highly anticipated “Surprise and Shine” autumn keynote. Marking one of the biggest product cycles in the company’s history, Apple unveiled a wave of next-generation hardware, headlined by its long-awaited first-ever foldable phone and major performance leaps across its pro lineup.
1. The Blockbuster: Apple Enters the Foldable Market with ‘iPhone Duo’
Stepping into the foldable smartphone segment, Apple introduced the iPhone Duo. Moving past the design pitfalls seen in competitor devices, Apple’s passport-style foldable features an invisible internal hinge design that lies completely flat and hides the FaceTime camera seamlessly beneath the display.
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Processor & Build: Powered by the cutting-edge A20 Pro chip and featuring an IP68 dust-tight rating.
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Pricing & Availability: Starting at $1,999 (approx. ₹2,99,900), pre-orders begin on October 16 with official market availability starting October 23.
2. iPhone 18 Pro & Pro Max: Variable Aperture and Advanced AI Hub
The flagship iPhone 18 Pro and Pro Max arrive with massive upgrades focused on professional content creators and photography enthusiasts.
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Camera Innovation: Features an industry-first 48MP Fusion Main camera with a manual variable aperture (ranging from ƒ/1.48 to ƒ/4) for granular depth control and low-light optimization.
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Performance & Battery: Equipped with the 2nm A20 Pro chip and an improved vapor chamber cooling system, the Pro Max delivers up to an astounding 45 hours of battery life.
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Pricing: The iPhone 18 Pro starts at $1,199 (₹1,64,900), while the Pro Max starts at $1,299 (₹1,79,900). Pre-orders open on September 12 with shipping slated for September 18.
3. Wearables: Apple Watch Series 12, Ultra 4, and AirPods 5
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Apple Watch Series 12 & Ultra 4: Both smartwatches retain their familiar starting prices of $399 and $799, bringing new “Audio Intelligence” features, enhanced fitness tracking, and faster S12 processing.
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AirPods 5: Priced at $129, the new earbuds make Active Noise Cancellation (ANC) a standard feature alongside improved overall acoustic fidelity.
New iPhone Duo, iPhone 18s, AirPods 5 & Apple Watches
Watch this video for a visual breakdown of all the newly announced Apple products, specifications, and pricing details from the September event.
