15 Best Investing Apps: Simplify Your Investment Journey

Investing has become more accessible than ever before, thanks to the rise of technology and the availability of investing apps. These apps empower individuals to manage their investments conveniently, providing a user-friendly interface and a wealth of features at their fingertips. Whether you’re a seasoned investor or just starting your investment journey, these 15 best investing apps can help you take control of your financial future.

Investing apps have revolutionized the way people approach investing. They offer a convenient and accessible platform that enables individuals to grow their wealth with ease. In this article, we will explore 15 of the best investing apps available today, each with its unique features and benefits. Whether you’re interested in stocks, bonds, ETFs, or cryptocurrencies, there’s an app for you.

best investing apps

1. Robinhood: Investing for Everyone

Robinhood is a popular investing app that has gained immense popularity for its user-friendly interface and commission-free trading. It aims to make investing accessible to everyone, regardless of their financial background or experience level.

With Robinhood, you can buy and sell stocks, options, ETFs (Exchange-Traded Funds), and even cryptocurrencies without paying any trading fees. This fee-free structure has attracted a large user base, especially among young investors who are looking for a cost-effective way to start investing.

The app provides real-time market data and allows you to set up customized watchlists to track your favorite stocks and investments. It also offers a clean and intuitive design that makes it easy for beginners to navigate and execute trades with confidence.

Robinhood User Friendly

One notable feature of Robinhood is its fractional share investing. This means that you can buy a fraction of a share of a company, making it possible to invest in high-priced stocks with smaller amounts of money. This feature allows investors to diversify their portfolios and invest in companies that were previously out of reach.

the best investing apps

Robinhood also offers a range of educational resources, including articles and tutorials, to help users learn more about investing and make informed decisions. Additionally, the app provides access to analyst ratings, historical data, and market news to help users stay up-to-date with the latest market trends.

It’s important to note that while Robinhood offers an easy-to-use platform, it may not provide the same level of advanced features and research tools as some other investing apps. However, for those who are looking for a simple and straightforward way to start investing, Robinhood remains a popular choice.

Robinhood is a user-friendly investing app that has revolutionized the industry with its commission-free trading and fractional share investing. It has opened up opportunities for individuals to enter the world of investing without the barriers of high fees. Whether you’re a beginner or an experienced investor, Robinhood provides a convenient platform to explore and participate in the financial markets.

2. Acorns: Invest Spare Change Automatically

Acorns is a unique investing app that aims to make investing effortless and accessible for everyone, even for those who have limited funds to invest. The app’s innovative feature allows you to invest your spare change automatically by rounding up your everyday purchases to the nearest dollar and investing the difference.

Here’s how it works: When you make a purchase using a linked debit or credit card, Acorns rounds up the transaction to the nearest dollar and transfers the extra change into your investment portfolio. For example, if you buy a coffee for $2.50, Acorns will automatically invest $0.50 into your chosen investment funds.

Acorns offers a selection of pre-built portfolios, known as “Acorns Core Portfolios,” that are tailored to your investment goals and risk tolerance. These portfolios consist of low-cost exchange-traded funds (ETFs) that provide diversification across different asset classes such as stocks and bonds.

The app also offers additional features to help you grow your investments. For instance, “Acorns Later” allows you to set up an Individual Retirement Account (IRA) for tax-advantaged retirement savings. You can also access “Acorns Spend,” a checking account linked to your Acorns investment account, which offers various benefits like no minimum balance requirement and fee-free ATM withdrawals.

Simplifies Investment

Acorns aims to educate and empower its users by providing educational content and resources on investing. The app offers articles, videos, and tips to help you understand financial concepts and make informed investment decisions. Additionally, Acorns offers a “Found Money” program where you can earn cashback on purchases made with partner brands, which is then automatically invested into your portfolio.

It’s worth mentioning that while Acorns simplifies the investment process and encourages regular contributions, it may not be suitable for individuals seeking in-depth investment research or active trading. However, for those who want to start investing with small amounts and gradually build their portfolios, Acorns provides an accessible and automated approach.

Acorns is an innovative investing app that allows you to invest spare change automatically. By rounding up your everyday purchases and investing the difference, Acorns helps you grow your wealth gradually. With its user-friendly interface, educational resources, and additional features like retirement savings and cashback rewards, Acorns offers a convenient way for individuals to start investing and make progress towards their financial goals.

3. Betterment: Personalized Investing Made Easy

Betterment is an Investing apps online investment platform that combines the power of technology with personalized advice to make investing simple and effective. The platform is designed to help individuals achieve their financial goals through a personalized approach that takes into account their unique circumstances and objectives.

One of the key features of Betterment is its goal-based investing. When you sign up, you’ll be asked to define your financial goals, such as saving for retirement, buying a home, or building an emergency fund. Based on your goals and timeline, Betterment creates a customized investment portfolio for you.

Betterment Features

Betterment’s investment portfolios are built using a diversified mix of low-cost ETFs (Exchange-Traded Funds) that cover various asset classes, including stocks and bonds. The platform employs a strategy called “Modern Portfolio Theory” to optimize your portfolio’s risk and return, aiming to provide the best possible outcomes based on your goals.

The platform also offers tax-efficient investing strategies to help you maximize your after-tax returns. Betterment’s tax-loss harvesting feature automatically identifies and sells investments that have experienced losses to offset taxable gains, potentially reducing your overall tax liability.

Betterment provides a user-friendly interface that makes it easy to track your investments and progress towards your goals. You can view your portfolio’s performance, set up automatic contributions, and adjust your investment strategy as needed. The platform also offers a mobile app, allowing you to manage your investments on the go.

In addition to its technology-driven approach, Betterment offers access to human financial advisors through its premium service, Betterment Premium. This service provides personalized advice and guidance from certified financial planners to help you make informed decisions and optimize your financial strategy.

It’s important to note that while Betterment simplifies the investment process, it may not be the most suitable option for individuals who prefer a hands-on approach to investing or who have complex financial situations. However, for those who value a personalized and automated approach to investing, Betterment provides a streamlined solution.

Betterment is an online investing apps platform that combines technology and personalized advice to make investing easy and effective. With goal-based investing, diversified portfolios, tax-efficient strategies, and access to human advisors, Betterment offers a comprehensive solution for individuals looking to achieve their financial goals. Whether you’re a beginner or an experienced investor, Betterment provides a user-friendly platform to help you optimize your investments and work towards a secure financial future.

4. Stash: Invest, Learn, and Grow

Stash is an investment app that aims to empower individuals to start investing by offering a user-friendly platform combined with educational resources. With Investing Apps Stash, you can invest in a wide range of stocks and exchange-traded funds (ETFs) while also gaining knowledge about investing along the way.

One of the standout features of Stash is its emphasis on education. The app provides educational content and guidance to help users learn about investing, financial concepts, and building long-term wealth. Through articles, videos, and tutorials, Stash aims to demystify the world of investing and empower users to make informed investment decisions.

When you sign up for Stash, you’ll have access to a variety of investment options. Stash offers a selection of curated portfolios called “Stash Invest,” which are grouped thematically based on different investment strategies or interests. For example, you can choose portfolios focused on technology, sustainable investing, or dividend stocks, among others. These curated portfolios provide a diversified investment approach tailored to specific themes.

Additionally, Stash offers a feature called “Stash Retire,” which allows you to set up an Individual Retirement Account (IRA) and invest for your retirement. This feature provides tax advantages and long-term savings opportunities to help you build a secure financial future.

Why Should Stash?

Stash aims to make investing accessible to all by offering fractional shares. This means you can invest in companies with high share prices by purchasing a fraction of a share. Fractional shares allow you to diversify your portfolio even with limited funds and invest in companies that may have been financially out of reach otherwise.

The Stash app provides a user-friendly interface that makes it easy to manage your investments. You can track your portfolio performance, set up automatic recurring investments, and monitor your investment progress over time. Stash also offers personalized recommendations based on your financial goals and risk tolerance, providing guidance as you navigate your investment journey.

5. Wealthfront: Intelligent Investing, Simplified

Wealthfront is an online investment platform that combines sophisticated technology with a simplified approach to help individuals grow their wealth intelligently. The platform offers automated investment solutions and a range of financial services to assist users in achieving their financial goals.

At the core of Wealthfront’s offering is its emphasis on intelligent investing. Through advanced algorithms and data-driven strategies, Wealthfront optimizes your portfolio to maximize potential returns while managing risk. The platform takes into account factors such as your financial goals, time horizon, and risk tolerance to create a personalized investment plan.

Wealthfront primarily invests your funds in a diversified portfolio of low-cost exchange-traded funds (ETFs). These ETFs provide exposure to various asset classes, such as stocks and bonds, allowing for broad market participation and risk mitigation. Wealthfront’s approach aims to provide long-term growth potential while maintaining a balanced and diversified investment strategy.

The platform also offers additional features to enhance your financial well-being. For instance, Wealthfront’s “Path” tool provides a comprehensive financial planning experience. It helps you understand the impact of your financial decisions, such as saving for retirement, buying a home, or funding education. Path takes into account your income, expenses, and investment strategies to project your financial future and offer actionable insights.

Why Wealthfront

Wealthfront’s “Cash Account” is another notable feature that offers a high-yield interest rate on your cash balance. This account acts as a hub for managing your cash and allows for seamless integration with your investment portfolio. It provides easy access to your funds while ensuring competitive interest rates.

One of the strengths of Wealthfront is its user-friendly interface. The platform provides a clean and intuitive dashboard that allows you to track your investments, monitor performance, and make adjustments as needed. You can set up automatic deposits and rebalancing to ensure your portfolio stays aligned with your investment plan.

6. M1 Finance: Invest, Borrow, and Spend

M1 Finance is a comprehensive investing apps financial platform that offers the unique ability to invest, borrow, and spend, all in one place. With M1 Finance, users can manage their investments, access flexible borrowing options, and enjoy seamless spending capabilities, providing a holistic approach to personal finance.

Investing with M1 Finance

M1 Finance provides a powerful investment platform that allows users to create customized portfolios to suit their financial goals and preferences. The platform utilizes a concept called “Pies,” which are portfolios consisting of different slices representing various investments. Users can choose from a wide range of stocks, ETFs, and even fractional shares to build their investment portfolio.

M1 Finance offers automated investing features such as “Dynamic Rebalancing” and “Smart Transfers.” Dynamic Rebalancing ensures that your portfolio stays aligned with your desired asset allocation, while Smart Transfers automatically invest any available cash to keep your money working for you.

Borrowing with M1 Finance

In addition to investing, M1 Finance provides flexible borrowing options through its M1 Borrow feature. Users can borrow against their investment portfolio by using it as collateral, allowing them to access funds for various purposes such as home renovations, debt consolidation, or other personal expenses. M1 Borrow offers competitive interest rates and a streamlined borrowing process.

Spending with M1 Finance

M1 Finance expands its offerings beyond investing and borrowing by introducing M1 Spend, a checking account integrated with the platform. M1 Spend allows users to manage their day-to-day finances seamlessly, offering features like direct deposits, a debit card, and ATM fee reimbursements. With M1 Spend, users can enjoy the convenience of handling their investments and spending in one unified platform.

The M1 Finance Experience

M1 Finance provides a user-friendly interface and intuitive tools that make managing investments, borrowing, and spending straightforward. The platform offers a dashboard where users can view their portfolios, track performance, and make adjustments as needed. The M1 Finance mobile app enables users to access their accounts on the go, making it convenient to stay connected to their financial activities.

7. TD Ameritrade: Powerhouse Trading Platform

TD Ameritrade is a renowned brokerage firm that offers a powerhouse trading platform for investors of all levels. With a wide range of features, tools, and resources, TD Ameritrade provides a comprehensive platform to execute trades, conduct market research, and stay informed about the financial markets.

Extensive Market Access

One of the notable strengths of TD Ameritrade is its extensive market access. The platform allows users to trade a wide range of financial instruments, including stocks, options, ETFs, mutual funds, futures, and forex. This broad array of investment options provides flexibility for investors to diversify their portfolios and explore various investment strategies.

Advanced Trading Tools and Resources

TD Ameritrade offers a suite of advanced trading tools and resources designed to help investors make informed decisions. The thinkorswim platform, available to TD Ameritrade clients, provides robust charting capabilities, technical analysis tools, and customizable screeners to identify potential trading opportunities. Additionally, thinkorswim offers access to real-time market data, news, and in-depth research from reputable sources to stay updated with market trends.

Education and Investor Resources

TD Ameritrade is committed to empowering its clients through education and investor resources. The platform offers a range of educational materials, including articles, videos, webinars, and immersive courses, to help users deepen their understanding of investing and trading concepts. TD Ameritrade’s educational resources cater to investors of all levels, from beginners seeking foundational knowledge to experienced traders looking to enhance their skills.

Support and Customer Service

TD Ameritrade prides itself on providing exceptional customer service and support. The platform offers various channels for clients to seek assistance, including phone support, live chat, and email. Additionally, TD Ameritrade has a vast network of branches across the United States, where clients can access in-person support and guidance.

Mobile Trading Capabilities

TD Ameritrade recognizes the importance of mobile accessibility and offers a mobile app that allows investors to trade and manage their accounts on the go. The app provides real-time quotes, account monitoring, and the ability to place trades from mobile devices, ensuring that users can stay connected to the markets at all times.

8. E*TRADE: Comprehensive Trading and Investing Solutions

ETRADE is a renowned online brokerage platform that offers comprehensive trading and investing solutions for individuals looking to actively participate in the financial markets. With a wide range of features, tools, and resources, ETRADE provides a robust platform to execute trades, access research, and manage investment portfolios.

Trading Capabilities

ETRADE provides users with a powerful trading platform that enables them to trade various financial instruments, including stocks, options, ETFs, mutual funds, futures, and bonds. The platform offers real-time market data, customizable charts, and advanced order types to help investors execute trades with precision and flexibility. Whether you’re a short-term trader or a long-term investor, ETRADE offers the tools necessary to meet your trading needs.

Research and Analysis Tools

ETRADE recognizes the importance of informed decision-making and offers a wide range of research and analysis tools. The platform provides access to market research, company profiles, analyst ratings, and financial news from reputable sources. ETRADE’s research tools help users stay updated on market trends, evaluate investment opportunities, and make well-informed trading decisions.

9. Fidelity: A Trusted Name in Investing

Fidelity is a widely recognized and trusted name in the world of investing, offering a comprehensive range of investment solutions and services to individuals, financial advisors, and institutional investors. With its long-standing reputation and commitment to excellence, Fidelity provides investors with a trusted platform investing apps to manage their investments and work towards their financial goals.

Diverse Investment Options

One of the strengths of Fidelity is its extensive selection of investment options. Whether you’re interested in stocks, bonds, mutual funds, ETFs, or other asset classes, Fidelity offers a wide array of choices to suit your investment preferences. With access to both domestic and international markets, investors can build diversified portfolios tailored to their specific investment objectives.

Retirement Planning

Fidelity places a strong emphasis on retirement planning and offers a range of retirement solutions to help individuals prepare for their golden years. Whether you’re just starting to save for retirement or nearing your retirement age, Fidelity provides retirement accounts, such as IRAs and 401(k) plans, along with tools and resources to help investors navigate the complexities of retirement planning and work towards their retirement goals.

10. Vanguard: Investor-Focused, Low-Cost Approach

Vanguard is an investment management company known for its investor-focused philosophy and commitment to low-cost investing. With a focus on long-term wealth accumulation and cost efficiency, Vanguard has established itself as a leader in the investment industry, offering a wide range of funds and investment solutions to help individuals reach their financial goals.

Low-Cost Investing

One of Vanguard’s key differentiators is its commitment to low-cost investing. The company is well-known for its emphasis on minimizing investment costs, which can significantly impact an investor’s long-term returns. Vanguard achieves this through its unique mutual structure, enabling it to offer funds with low expense ratios compared to industry averages. By keeping costs low, Vanguard helps investors retain more of their investment gains over time.

Index Fund Pioneers

Vanguard is often credited with pioneering the concept of index funds. These funds aim to replicate the performance of a specific market index, such as the S&P 500, by holding a diversified portfolio of securities that mirror the index’s composition. Vanguard’s index funds offer broad market exposure and have gained popularity due to their low costs and ability to provide consistent returns over the long term.

Diversified Fund Offerings

Vanguard offers a diverse range of investment options to suit investors’ needs. Their funds cover various asset classes, including stocks, bonds, real estate, and international markets. Investors can choose from a selection of mutual funds and ETFs (Exchange-Traded Funds), allowing for portfolio diversification and customization based on individual risk tolerance and investment objectives.

11. Charles Schwab: All-in-One Investing and Banking

Charles Schwab is a leading financial services company that offers a comprehensive suite of investment and banking solutions, providing individuals with an all-in-one platform to meet their investing and banking needs. With its wide range of services, Charles Schwab empowers individuals to manage their finances effectively and work towards their financial goals.

Investment Services

Charles Schwab provides a robust investment platform that offers access to a diverse range of investment options. From stocks, bonds, mutual funds, ETFs, and options to retirement accounts and managed portfolios, Schwab offers comprehensive investment solutions to cater to various investor preferences and goals. The platform provides tools, research, and resources to help investors make informed decisions and manage their portfolios efficiently.

Banking Services

In addition to its investment offerings, Charles Schwab provides a range of banking services to offer a seamless banking experience for its clients. Through Charles Schwab Bank, clients can open checking accounts, savings accounts, and certificates of deposit (CDs). The banking services include features like online bill payment, mobile banking, and ATM fee rebates, ensuring easy access to funds and convenient money management.

Integration of Investing and Banking

Charles Schwab places a strong emphasis on investor education and support. The platform provides a wealth of educational resources, including articles, videos, webinars, and workshops, to help investors expand their financial knowledge and make informed decisions. Additionally, Charles Schwab offers personalized support through its team of financial professionals who can provide guidance and assistance based on individual financial needs and goals.

12. SoFi Invest: Invest with Confidence

SoFi Invest is an investment platform that aims to empower individuals to invest with confidence and achieve their financial goals. With its user-friendly interface, comprehensive investment options, and unique features, SoFi Invest provides a platform designed to make investing accessible and rewarding.

Commission-Free Investing

SoFi Invest offers commission-free investing, allowing users to buy and sell stocks, ETFs, and cryptocurrency without incurring any trading fees. This fee-free structure enables investors to allocate more of their funds towards their investments, potentially enhancing their returns over time.

Automated Investing

For individuals who prefer a hands-off approach, SoFi Invest offers automated investing through its “Automated Investing” feature. Users can set up recurring contributions to their investment accounts and let SoFi Invest handle the rest. The platform’s automated algorithm will allocate the funds across a diversified portfolio based on the user’s goals and risk tolerance.

Fractional Shares and Stock Bits

SoFi Invest also provides fractional shares and “Stock Bits” to investors. Fractional shares allow users to invest in high-priced stocks by purchasing a fraction of a share, making it more accessible to investors with limited funds. Stock Bits, on the other hand, allow users to invest in popular stocks with as little as $1, further enhancing the flexibility and affordability of investing.

SoFi Rewards

A unique feature of SoFi Invest is the SoFi Rewards program. Through this program, users can earn rewards and benefits based on their investing and financial activities. Rewards may include cash bonuses, discounted loan rates, and more. SoFi Invest aims to provide additional value to its users beyond traditional investing services.

13. Coinbase: Cryptocurrency Investment Made Simple

Coinbase is a leading cryptocurrency exchange platform that aims to make cryptocurrency investment simple and accessible to individuals around the world. With its user-friendly interface, robust security measures, and a wide selection of cryptocurrencies, Coinbase provides a streamlined platform for buying, selling, and storing digital assets.

Wide Range of Cryptocurrencies

Coinbase offers a diverse range of cryptocurrencies for users to invest in. From well-known cryptocurrencies like Bitcoin (BTC) and Ethereum (ETH) to a variety of altcoins, Coinbase provides a comprehensive selection of digital assets. This allows investors to diversify their portfolios and take advantage of the potential growth in the cryptocurrency market.

User-Friendly Interface

One of the standout features of Coinbase is its intuitive and user-friendly interface. The platform is designed to simplify the cryptocurrency investment process for beginners and experienced investors alike. Coinbase offers a seamless buying and selling experience, making it easy for users to enter and exit the cryptocurrency market with ease.

Robust Security Measures

Security is a top priority for Coinbase. The platform implements industry-leading security measures to protect users’ funds and personal information. Coinbase stores the majority of customer funds in offline, secure cold storage wallets, which are not accessible via the internet. Additionally, Coinbase utilizes two-factor authentication and encryption protocols to ensure the safety of user accounts.

Mobile App Convenience

Coinbase offers a mobile app that allows users to manage their cryptocurrency investments on the go. The app provides a simplified interface for buying, selling, and monitoring cryptocurrency holdings. With the mobile app, users can stay connected to their investments and react to market movements in real-time, enhancing the convenience and accessibility of cryptocurrency investing.

14. Stockpile: Invest in Fractional Shares

Stockpile is an innovative investment platform that allows individuals to invest in fractional shares of stocks and exchange-traded funds (ETFs), making it accessible to investors with limited funds. With its user-friendly interface and unique approach to investing, Stockpile provides a convenient and affordable way to participate in the stock market.

Fractional Shares

One of the standout features of Stockpile is its ability to offer fractional shares. Fractional shares allow investors to buy a portion of a stock or ETF, making it possible to invest in companies with high share prices. This fractional share investing enables individuals to diversify their portfolios and invest in well-known companies that may have been financially out of reach in the past.

Affordable Investing

Stockpile aims to make investing affordable and accessible to a wider audience. The platform offers low-cost trades and does not charge commission fees for buying or selling fractional shares. This fee structure allows investors to allocate more of their funds towards their investments, helping them build a portfolio with smaller amounts of money.

Gift Cards

Stockpile also offers a unique gifting feature that sets it apart from traditional investment platforms. Possible purchase Stockpile gift cards for themselves or others, allowing recipients to redeem the gift cards for fractional shares of stock. This feature makes investing in the stock market an engaging and educational experience for individuals of all ages, fostering financial literacy and long-term investment habits.

User-Friendly Interface

Stockpile provides a user-friendly interface that simplifies the investing process. The platform’s intuitive design makes it easy to navigate, research stocks, and execute trades. Stockpile offers educational resources and investment insights to help users make informed investment, decisions and stay updated with the performance of holdings.

Account Types

Stockpile offers individual taxable accounts as well as custodial accounts for minors, providing flexibility for various investment needs. Whether you’re investing for yourself or opening an account for a child, Stockpile offers account types to suit different situations.


Investing apps have truly democratized the world of investing. Allowing individuals from all walks of life to participate in the financial markets. The 15 best investing apps mentioned in this article offer unique features and benefits, catering to different investment styles and goals. Whether beginner or an experienced investor, these apps provide the tools and resources necessary to make informed investment decisions.

Start exploring these investing apps today and take control of your financial future! financial insight

FAQs (Frequently Asked Questions)

Are these investing apps suitable for beginners?

Absolutely! Many of these apps are designed with beginners in mind. Offering user-friendly interfaces and educational resources to help you get started.

Can I invest in cryptocurrencies through these apps?

Yes, several of these apps provide access to cryptocurrencies, allowing you to diversify your investment portfolio.

Are these investing apps safe and secure?

Yes, these apps prioritize the security of your investments and personal information, implementing robust security measures to protect your assets.

Can I use multiple investing apps simultaneously?

Yes, multiple apps to diversify your investment strategy and take advantage of unique features offered by each platform.

What are the fees associated with these investing apps?

The fees vary depending on the app and the services you use. It’s essential to review each app’s fee structure before making investment decisions.

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